advertising efficiency
71Association of National Advertisers — The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in… …
72reproductive behaviour — In animals, any activity directed toward perpetuation of a species. Sexual reproduction, the most common mode, occurs when a female s egg is fertilized by a male s sperm. The resulting unique combination of genes produces genetic variety that… …
73consumer advocacy — Introduction also called consumerism movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Such regulation may be institutional,… …
74Drip marketing — Marketing Key concepts Product marketing · Pricing …
75Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …
76propaganda — /prop euh gan deuh/, n. 1. information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. 2. the deliberate spreading of such information, rumors, etc. 3. the particular doctrines or… …
77Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… …
78Prisoner's dilemma — This article is about game theory. For the 1988 novel, see Prisoner s Dilemma (novel). For the Doctor Who audiobook, see The Prisoner s Dilemma. For the 2001 play, see The Prisoner s Dilemma (play). The prisoner’s dilemma is a canonical example… …
79Business action on climate change — includes a range of activities relating to combatting global warming, and to influencing political decisions on global warming related regulation, such as the Kyoto Protocol. Major multinationals have played and to some extent continue to play a… …
80Apple Inc. — This article is about the technology company. For other companies named Apple , see Apple (disambiguation). Apple Inc …
